A clearer path
Make programs, training, consulting and resources easy to distinguish.
ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL01 / UNDERSTANDING & DIRECTION
A clearer digital home for your work.
WEBSITE REDESIGN PROPOSAL
Rogue
Water Lab.
Your work, clearly told.
Your team, fully empowered.
Dear Chelsea and the Rogue Water Lab / Multiplier selection team,
Rogue helps water professionals build the communication skills and relationships that public trust depends on. Your new website should make that work immediately understandable: who you help, what people can participate in, what expertise you offer, and where useful resources can be found.
We propose a custom Squarespace website translating your new name, visual identity and brand story into an energetic, credible digital experience. The project combines strategy, information architecture, visual design, full editing and restructuring of supplied draft copy, development, migration, testing and staff training.
Our review found a compact principal website, with approximately 17 pages linked through the homepage navigation and footer. Some are placeholders, while much of the media is hosted externally. We will clarify and elevate this material while building a flexible system for future content.
Lesia PayneFounder & UX Director · Lesia Design & Digital Inc.
An enduring event story
Separate Catalyst’s program story from current and archived event details.
A consistent new identity
Bring Convergence, Training & Workshops and Water& into one brand system.
Useful resources, found
Organize podcasts, video and downloads into a searchable library.
Your impact, made visible
Bring forward photography, participant voices, partners and evidence of impact.
Staff in control
Give your team the tools to create pages and publish independently.
15–20core pages
20–30designed Saved Sections
1 monthpost-launch support
Recorded training, a private staff video library, full administrative handoff and a searchable resource library using Universal Filter. No required maintenance retainer.
01 / 10
ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL02 / PORTFOLIO & DESIGN QUALITY
Expressive design. Proven purpose.
Selected nonprofit work demonstrating visual storytelling, program clarity and approachable content management.
01
Global conservation nonprofit
Martes Working Group
Squarespace Member Sites + SquareKickerThe challenge. A functional but text-heavy website did little to convey the organization's conservation mission, research or opportunities for participation.
What we delivered
- Used the client’s supplied custom illustrations and species profiles to tell a stronger conservation story.
- E-commerce membership project using Squarespace Member Sites.
- SquareKicker motion; Lesia Payne also participated as a Symposium Sponsor.
Relevance to Rogue. This is a direct example of bringing warmth, movement and personality to specialist subject matter while retaining credibility. It demonstrates a visual approach that can help Rogue move beyond stacked text and express its new identity.
“Thank you, and your team, for making such a beautiful website with accurate yet easy to understand content.”View published case study ↗
02
Youth and community nonprofit · Ontario, Canada
BGC London
SquarespaceThe challenge. Present evolving camps and programs through a memorable website that is useful to the people looking for them.
What we delivered
- Program-focused information architecture.
- Custom user-experience and interface design.
- Squarespace development for evolving camps and programs.
- BGC London now manages its site independently using our supplied sections, designs and training.
Relevance to Rogue. Rogue also needs a clear relationship between its overall mission and individual offerings. This project demonstrates how program-focused navigation and an approachable CMS can support an organization whose content changes over time.Clear program pathways and proven staff independence directly support Rogue’s goals for an approachable, self-managed website.
View published case study ↗03
Healthcare charity · British Columbia, Canada
Vernon Jubilee Hospital Foundation
SquarespaceThe challenge. An aging, difficult-to-navigate website created obstacles for donors and did not offer a strong mobile experience.
What we delivered
- Content and user-experience review, followed by clearer architecture.
- Squarespace design using the foundation’s existing brand.
- Photography mood-board and art-direction support.
Documented outcome. The published case study reports more than 35% growth in pageviews and a 30% increase in new sessions after the 2022 launch, compared with 2021 data. Soon after the new website launched, the foundation also reached its CAD $6.3 million fundraising goal for a new CT scanner. This achievement belongs to the foundation and its donors; the redesigned website supported its online presence during the campaign.The published case study reports over 35% more pageviews and 30% more new sessions after the 2022 launch versus 2021. VJHF reached its CAD $6.3 million CT-scanner fundraising goal soon after launch; the foundation and its donors achieved that result.
Relevance to Rogue. Translating an established identity into a human, visual experience while helping visitors take meaningful action.
“We could not be more impressed with the work and services that Lesia and her team provided for us.”View published case study ↗
02 / 10
ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL03 / PORTFOLIO & DESIGN QUALITY
Complex information, made useful.
04
Nonprofit events and venues · Saskatchewan, Canada
REAL District
WordPressThe challenge. A primary website and multiple event and facility microsites had grown into a tangled structure. Fragmented navigation made it difficult to understand the organization or find the right event, venue or service.
What we delivered
- Information architecture redesign consolidating fragmented sites and microsites.
- Clear navigation and hierarchy, illustrated in before-and-after sitemaps.
- A connected events calendar, venue information and responsive WordPress interface.
Relevance to Rogue. The same approach will clarify Rogue’s programs, events and resources: map what exists, agree visitor priorities, then design navigation around them. REAL demonstrates our information architecture expertise; Rogue’s implementation will use Squarespace.
View published case study ↗05
Canada, Manitoba and Saskatchewan · Education
Agriculture in the Classroom
Canada resource matrix · Manitoba DNNOur work spans national and provincial agricultural-education organizations. Manitoba and Saskatchewan are Canadian provinces; Agriculture in the Classroom Canada operates nationally.Our agricultural-education work includes Canada’s national organization and its Manitoba and Saskatchewan organizations. Manitoba and Saskatchewan are Canadian provinces.
What we delivered
- AITC Canada: Curriculum Connected Resource Matrix for discovering teaching resources.
- AITC Manitoba: full rebrand, strategy, user-experience design and DNN website development.
- AITC Saskatchewan: a user-friendly website staff can manage independently.
Relevance to Rogue. Bringing an educational mission and evolving brand together, with clear access to useful resources for a specialist audience.Clear access to educational resources for a specialist audience, with brand expression and staff independence.
Saskatchewan client feedback also highlights a user-friendly website that is easy for its team to manage—directly relevant to Rogue’s need for independence.Saskatchewan client feedback highlights a user-friendly website that staff can manage independently.
“Everyone agrees the site is so much more ‘us’ now—so inspiring, appealing and inviting.”View published case study ↗Gallery includes Manitoba and AITC Canada resource examples.
06
Community health nonprofit · British Columbia, Canada
Mayne Island Health Centre Association
SquarespaceThe challenge. Help island residents find essential health services and information through a modern, usable website.
What we delivered
- Information architecture centered on essential health information.
- SEO-informed copywriting and search optimization.
- Custom Squarespace website design and development.
Relevance to Rogue. Organizing practical information around audience needs and pairing clear writing with purposeful navigation. This is useful evidence for the content editing, resource access and clarity Rogue needs from its redesigned website.
View published case study ↗03 / 10
ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL04 / STRATEGY & REUSABLE DESIGN
A system your team can build on.
Discovery and audience priorities
- Set priorities: confirm the new brand, key audiences, desired actions and staff publishing needs.
- Plan the structure: review available content and analytics; approve a sitemap, page plan and content responsibilities.
- Clarify pathways: help water professionals find training; participants register; clients, partners and funders explore expertise and impact; and visitors find resources by topic and format.
Visual direction and approval
- Build the visual story: apply the supplied brand through photography, image-and-copy sections, impact figures, participant voices and clear program cards.
- Review before building: present the homepage, representative layouts and digital UI kit in Figma. Two consolidated design review rounds are included.
Approximately nine reusable page/content layouts
- Homepage
- About / brand-story / standard editorial page
- Program and training/service detail
- Event detail, including agenda and external registration
- Resource hub / listing
- Resource or article detail
- Client/project case study
- Team/profile presentation
- Contact / support / partnership page
These layouts share components; they are not nine unrelated bespoke builds. Squarespace collection pages and entries will use their own supported templates and workflows.
Approximately 20–30 uniquely designed, reusable Saved Sections
The final selection will be developed with Rogue during discovery. Sections may include, but are not limited to, the following examples, within the agreed approximately 20–30-section scope:
Opening and story
1) photographic hero; 2) video-introduction hero; 3) concise page introduction; 4) split image-and-story section.
Programs and services
5) program card grid; 6) featured offering; 7) learning outcomes/benefits; 8) process or program timeline.
Resources and media
9) featured resource; 10) resource-card summary; 11) video/recording feature; 12) download/report feature.
Credibility and impact
13) project spotlight; 14) impact statistics; 15) testimonial; 16) partner/sponsor logo grid.
Participation
17) event promotion; 18) registration/action banner; 19) newsletter signup; 20) contact/inquiry form.
People and supporting content
21) team grid; 22) photo gallery; 23) question-and-answer accordion; 24) related-content/next-step section.
Saved Sections your team can reuse
- Named and stored on Rogue’s own site, with hands-on training.Named and stored on Rogue’s site; taught in training. Editable copies, not synchronized content.
- Create editable copies rather than globally synchronized content.
- Collection publishing follows its own supported workflows, documented separately.Collection workflows documented separately.
- Recheck form and newsletter connections whenever sections are reused.Recheck reused form/newsletter connections.
SquareKicker for thoughtful styling ↗
- Responsive styling and purposeful movement that support the story.Responsive styling and purposeful motion.
- Essential information remains understandable without animation; reduced-motion behavior is tested.Essential content works without animation; reduced motion tested.
- Advanced effects are used where they help and remain manageable after handoff.Advanced effects remain useful and manageable after handoff.
Content planning, information architecture and design
Plan and approve
- Start with priorities: Rogue has a modest existing website. We will identify what to keep, improve or retire, then organize the new site around audience tasks and the rebrand.
- IA in Figma: map pages, navigation, relationships and content needs; approve the structure before detailed design.
- UI kit in Figma: define typography, colors, buttons, image treatments and reusable components; review representative layouts before the full build.
Prepare, build and hand over
- Full copy editing: Rogue provides drafts, brand assets, media and factual approvals. We edit and restructure core-page copy, clean metadata and flag missing facts. New research, long-form reports and transcripts are separate.
- Focused content transfer: retain useful podcasts, toolkit downloads/videos, Raising the Bar entries, brochures and event materials. Keep external recordings on their current hosts through links or embeds; review stale and duplicate content together.
- Launch allowance: 15–20 core pages, up to 20 existing linked biographies and up to 40 resource/media entries, as needed within the approved plan. Unpublished archives require an agreed scope.
- Finish for staff: populate launch pages and representative templates; use responsive images/video, consistent resource cards and labeled PDF links. Provide a summary of content migrated, redirected, archived or left for Rogue to publish after training.Finish for staff: populate launch pages and template examples; use responsive images/video, resource cards and labeled PDF links. Document content migrated, redirected, archived or left for Rogue to publish.
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL04 / STRATEGY & REUSABLE DESIGN · CONTINUED
Content planning, information architecture and design
Plan and approve
- Start with priorities: Rogue has a modest existing website. We will identify what to keep, improve or retire, then organize the new site around audience tasks and the rebrand.
- IA in Figma: map pages, navigation, relationships and content needs; approve the structure before detailed design.
- UI kit in Figma: define typography, colors, buttons, image treatments and reusable components; review representative layouts before the full build.
Prepare, build and hand over
- Full copy editing: Rogue provides drafts, brand assets, media and factual approvals. We edit and restructure core-page copy, clean metadata and flag missing facts. New research, long-form reports and transcripts are separate.
- Focused content transfer: retain useful podcasts, toolkit downloads/videos, Raising the Bar entries, brochures and event materials. Keep external recordings on their current hosts through links or embeds; review stale and duplicate content together.
- Launch allowance: 15–20 core pages, up to 20 existing linked biographies and up to 40 resource/media entries, as needed within the approved plan. Unpublished archives require an agreed scope.
- Finish for staff: populate launch pages and representative templates; use responsive images/video, consistent resource cards and labeled PDF links. Provide a summary of content migrated, redirected, archived or left for Rogue to publish after training.Finish for staff: populate launch pages and template examples; use responsive images/video, resource cards and labeled PDF links. Document content migrated, redirected, archived or left for Rogue to publish.
05 / CMS, STRUCTURE & PUBLISHING
Publishing that belongs to your team.
A team you can call.
Squarespace 7.1: a practical foundation for a small team
Squarespace combines visual page editing, hosting and routine platform maintenance. We recommend a plan supporting code injection and the required contributors. Rogue will own the account and billing relationships and have administrator-level access. Staff will be able to edit text, images, buttons, links, navigation, forms, event details, resource entries and basic layouts.Squarespace combines visual editing, hosting and platform maintenance. Rogue owns its accounts and billing, with full administrator access. Staff can edit copy, images, links, navigation, forms, events, resources and supported layouts. We will select a plan supporting code injection and the required contributors.
We choose Squarespace with confidence. Lesia Payne has personally attended its last three annual conferences in New York City and has moved the studio’s website-building work to the platform. Its scale and continued investment provide a strong foundation for a small team: Squarespace’s 2024 acquisition valued the company at approximately US$7.2 billion.
Platform limitations, explained clearly: some collection layouts have less flexibility than ordinary pages, and advanced plugin settings may need technical help. Routine publishing stays in your hands. You can create an on-demand duplicate of the site’s pages, structure and design; we will also supply a separate source-asset and copy archive. Duplication has exclusions and is not a complete restore backup. What a site duplicate includes ↗
Resource publishing within Squarespace
We recommend Universal Filter by Squarewebsites over a separate database interface for this scope. We will configure topic/format categories and tags, keyword search and useful sorting against a Squarespace resource collection. A typical entry will include a title, short description, thumbnail, content type, topic and a download, external link or embedded recording. Related-resource connections can use shared taxonomy and curated summaries.
Staff will add and update content through Squarespace, using the configured fields and taxonomy. This is a third-party, vendor-supported plugin, not a product we can describe as officially approved or supported by Squarespace. We will test representative content, keyboard use, mobile controls, loading behavior and no-results messages before approving its configuration. Search will cover configured resource information; we are not promising full-text indexing inside PDFs, audio or video.Staff publish through Squarespace’s fields and taxonomy. Universal Filter is a third-party plugin supported by Squarewebsites. We will test keyboard/mobile controls, representative content, performance and no-results states. Search covers resource metadata, not text inside PDFs, audio or video.
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL06 / ACCESSIBILITY & TECHNICAL DELIVERY
Considered in every detail.
Accessibility through design, testing and a supplementary tool
We will target WCAG 2.1 AA, the Web Content Accessibility Guidelines level requested in the RFP, or an agreed current equivalent. Our work will address headings, reading order, color contrast, visible focus, keyboard operation, meaningful link text, form labels/errors, image descriptions and media presentation. Testing will include representative templates and important journeys with keyboard and screen-reader checks, alongside automated scans.Target WCAG 2.1 AA, the RFP’s requested accessibility level, or an agreed current equivalent. Address headings, reading order, contrast, focus, keyboard use, link text, form labels/errors, alternative text and media. Test representative templates and key journeys with keyboard/screen-reader checks and automated scans.
We offer UserWay's Squarespace-compatible accessibility widget as an optional additional layer for a U.S. audience, offering visitor personalization and automated assistance as content changes. If selected, it will be configured and checked alongside the resource filter and SquareKicker effects. This approach supports inclusive access for the communities, participants and professionals Rogue serves, with awareness of U.S. accessibility expectations under the Americans with Disabilities Act.Optional UserWay adds visitor personalization and automated assistance for Rogue’s U.S. audience. If selected, configure and test it alongside Universal Filter and SquareKicker, with awareness of the Americans with Disabilities Act.
The widget supplements source-level improvements and manual testing. Its subscription does not establish WCAG conformance or guarantee ADA compliance. An accessibility statement and feedback/contact route will help visitors report difficulties. Full document remediation, new caption/transcript production, formal independent certification and legal opinions are not included; we will flag inaccessible supplied media and agree accessible alternatives where practicable.The widget supplements manual testing and source improvements; it does not establish WCAG conformance or guarantee ADA compliance. Include an accessibility statement and feedback route. Flag inaccessible media and agree alternatives; full PDF remediation, new captions/transcripts, independent certification and legal opinions are separate.
Responsive design and performance
We will test current mainstream Chrome, Safari, Firefox and Edge, including representative desktop, tablet and mobile sizes. Reviews will cover navigation, text sizing, image crops, embedded content, resource controls and forms. Images will be appropriately sized and compressed; video will use suitable hosted embeds and restrained loading. Motion and scripts will be kept purposeful and tested for their performance impact.
Search continuity and measurement
- Search foundations: page titles/descriptions, headings, image alternative text, indexability and sitemap checks, plus agreed URL redirects.
- Client-owned measurement: Google Analytics 4 and Search Console setup, with search ownership and data collection checked.
- Meaningful actions: track registration/donation link clicks, resource access and form submissions where supported. Completed external purchases or registrations depend on tracking access from those providers.
Security, forms and recovery
- Hosted protection: HTTPS, appropriate account permissions, recommended two-factor authentication, form-delivery tests and spam protection.
- Forms and existing services: approximately three or more standard forms; confirm fields and destination inboxes in discovery. Preserve or reconnect Givebutter and the newsletter service without rebuilding those platforms.
- On-demand reference copy: duplicate the completed site and teach staff to create fresh copies before major edits. A duplicate is a separate trial site and may need its own paid plan for long-term use.
- Recovery and handoff: retain source assets and edited copy in client-controlled storage. Document Saved Sections, uploaded files, authenticated connections and other items requiring separate handling; provide plugin licenses, settings and access.
- Launch checks: test links, downloads, forms, layouts, redirects, publishing, accessibility, browsers, analytics and major functions. Rogue reviews the finished site and confirms inquiries reach the right people.
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL07 / PROCESS, TRAINING & HANDOFF
A clear path from kickoff to launch.
Mid-December 2026
Discover and define
Kickoff; confirm rebrand readiness and decision-makers; review content, analytics and access; approve goals, sitemap, inventory, responsibilities and launch priorities. Confirm the holiday working schedule.
January 2027
Design and edit
Develop the homepage and representative layouts, digital UI kit and Saved Section direction. Edit and restructure supplied copy. Complete two consolidated design review rounds and approve the direction before full build-out.
February 2027
Build and populate
Implement Squarespace, SquareKicker, the reusable system, resource workflow, forms, integrations and agreed content migration. Review representative entries and the staff publishing process before completing population.
March 2027
Test, train and launch
Complete technical and accessibility checks, client acceptance review, recorded training, final content approval, redirects/domain launch and handoff. The exact launch date will be set jointly according to brand/content readiness. Post-launch support continues for one month after the actual launch, including into April if needed.
decisions and feedback.
Communication and responsibilities
Lesia will lead strategy and design direction, Madeleine will lead hands-on Squarespace/design implementation, and Natasha will support content, search and project coordination. Basecamp will hold decisions, tasks and consolidated feedback; Figma will support architecture and design reviews. We will agree practical checkpoints and request consolidated responses within approximately three business days where possible. Delayed brand assets, drafts or approvals will trigger a revised schedule and priority plan rather than rushed quality assurance.Lesia leads strategy/design; Madeleine leads Squarespace implementation; Natasha supports content, search and coordination. Basecamp holds tasks, decisions and consolidated feedback; Figma supports architecture/design reviews. Agree checkpoints and aim for responses within three business days. Delayed inputs trigger a revised schedule and priorities.
Training, ownership and support
Live training and private videos
- Live session: approximately 90 minutes, recorded and open to as many Rogue staff members as needed.
- Staff video library: approximately ten short Loom tutorials, downloaded to Rogue-controlled Google Drive or agreed private storage, with an index and checklists. These videos are for staff only.
- Everyday publishing: edit/create pages, reuse Saved Sections, publish resources and categories/tags, update photos/video/PDFs, events, registration links, navigation, forms and inbox destinations. Practice safe publishing and accessibility checks during training.Everyday publishing: practice pages, Saved Sections, resources/categories/tags, images/video/PDFs, events/registration, navigation, forms/destinations, and safe publishing/accessibility checks.
Full ownership and one month of support
- Complete handoff: full account/admin control, final design/source assets, edited copy, media, license/renewal list, content summary, redirects and operating documentation. Third-party licenses apply. Staff control routine edits; advanced settings needing expertise are documented.Complete handoff: full account/admin control; final design/source assets, copy and media; licenses/renewals; content summary, redirects and documentation. Third-party licenses apply. Staff control routine edits; document advanced settings needing expertise.
- Post-launch support: one month of implementation-error correction and reasonable email guidance, exceeding the 14-calendar-day minimum. No retainer is required; new features or additional commissioned work need a separate approved scope.Post-launch support: one month of implementation-error correction and reasonable email guidance, exceeding the 14-calendar-day minimum. No retainer; new commissioned work requires a separately approved scope.
Key assumptions and risk management
- Client inputs: Rogue supplies the completed rebrand, usable draft copy, permissions and timely factual approvals.
- Content readiness: we flag missing content, stale links and media-accessibility issues. The current public inventory is the baseline; additional unpublished archives require an agreed scope.
- Delivery checks: validate plugin performance, keyboard use and staff publishing workflows before launch.
- Scope boundaries: no membership platform, learning-management system, custom application, payment processor or external-service redevelopment is assumed.
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL08 / BUDGET PROPOSAL
A clear investment in your next chapter.
PROPOSED FIXED PROFESSIONAL FEE
CAD $9,600Approximately 96 combined team hours at our nonprofit rate of CAD $100/hour.
| Professional services & included work | Approx. hours | Fee · CAD |
|---|---|---|
| Project management, discovery & information architecture Kickoff, current-site/content review, audience journeys, sitemap, migration priorities, Basecamp coordination and milestone planning. | 10 | $1,000 |
| UX prototypes & digital visual design system Homepage and representative core-page prototypes, responsive visual direction, brand application and two consolidated design review rounds. | 8 | $800 |
| Squarespace development, Saved Sections & SquareKicker 15–20 core pages, approximately nine layout patterns, global navigation and approximately 20–30 reusable Saved Sections; responsive styling and purposeful motion. | 32 | $3,200 |
| Resource system, filter setup & agreed migration Resource collection, Universal Filter, categories/tags, search/sorting and agreed media migration; external recordings intentionally embedded or linked. | 6 | $600 |
| Full copy editing, restructuring & implementation Full editing of Rogue’s draft core-page copy: structure, clarity, headings, calls to action and consistency, plus formatting and content implementation. | 20 | $2,000 |
| Forms & external-service connections Approximately three or more agreed standard forms, delivery/spam checks, existing newsletter connection and donation/registration links. | 3.5 | $350 |
| Basic SEO, redirects, analytics & search setup Titles/descriptions, headings, image descriptions, sitemap/indexing checks, agreed redirects and client-controlled Google Analytics 4 and Search Console. | 8 | $800 |
| Accessibility review, QA, launch & support Responsive/browser and accessibility checks; links/forms, client acceptance, domain launch and one month of implementation-error correction and reasonable email guidance. | 5.5 | $550 |
| Recorded training, private videos & handoff Approximately 90-minute recorded training, about ten private Loom/Drive tutorials, task index/checklists, source/license documentation and full administrative handoff. | 3 | $300 |
| Professional services total | 96 | $9,600 |
Hours are planning estimates across the team. The professional fee covers the agreed deliverables and is billed by milestone; actual time allocation may vary. Additional work requires written scope and price approval.Approximate hours are for planning. The fixed fee covers agreed deliverables; additional scope requires written price approval.
Professional services · 96 hours × CAD $100CAD $9,600
Required platform/plugin allowance · no labor hoursCAD $600
Proposed project totalCAD $10,200
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL09 / RECURRING COSTS & PAYMENTS
Straightforward ownership costs.
First-year required tools are covered by the allowance. Rogue pays vendors directly thereafter. No maintenance retainer is required.
Squarespace Core
Approximately USD $300/yearHosting, HTTPS, code injection and contributors. Our Platinum Partner setup gives 25% off the first eligible annual payment; renewals use standard pricing.
Vendor information ↗Universal Filter
USD $100 allowanceSquarewebsites plugin for resource search/filtering. No recurring license payment is currently listed.
Vendor information ↗UserWay Pro Small
Approximately USD $490/yearUp to 100,000 monthly pageviews; monitoring for ten pages. Visitor controls and automated assistance supplement manual accessibility work. No full-site audit or compliance guarantee. Setup included; subscription additional.
Vendor information ↗SquareKicker after launch
USD $31/month or $228/yearCompleted design can remain intact under Lesia’s inactive agency arrangement. Routine content edits continue. For advanced styling or reusing sections with its customizations, transfer to Rogue’s account and subscribe. Annual billing: USD $19/month.
Vendor information ↗Milestone-based payments
At signed agreement and kickoff.
After design approval and a demonstrated reusable publishing workflow.
After launch and completed handoff.
Assets, existing services & optional work
- Included assets: supplied/licensed imagery and suitable included fonts; no separate premium asset charge is budgeted.
- Existing accounts: domains, YouTube, podcasts, Givebutter and newsletters remain Rogue’s responsibility.
- Base scope: no add-on is required for the agreed deliverables.
- Optional work: new copy from interviews/research, captions/transcripts, PDF remediation, independent accessibility audits, translation, photography/video, extra archives or advanced integrations require separate written scope and price approval.
The CAD $600 allowance covers first-year Squarespace Core and Universal Filter. Optional UserWay, future independent SquareKicker access and existing domain costs are separate.
Vendor prices are planning figures and may change with region, billing interval, traffic and taxes. The project estimate and milestone payments are quoted in Canadian dollars (CAD). All work is remote; no travel expense is planned.
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ROGUE WATER LAB · WEBSITE REDESIGN PROPOSAL10 / TEAM CV SUMMARIES & REFERENCES
Senior expertise. Personal attention.
A women-owned Canadian corporation founded in 2006, with senior specialists working directly with the people they serve.
Lesia Payne, B.Sc.
Founder & UX DirectorLesia has worked in design since 1999 and founded Lesia Design & Digital in 2006. She holds a specialized Bachelor of Science degree in Interaction Design. Her background includes TELUS, Hotwire Inc. in San Francisco—where she worked in-house as a UX designer—Electronic Arts and the University of Saskatchewan, a Canadian public university.
For Rogue, Lesia leads discovery, audience/task analysis, information architecture, creative direction and design approvals.
Lesia has worked in design since 1999 and founded the studio in 2006. Her B.Sc. specializes in Interaction Design. Experience includes TELUS, in-house UX at Hotwire in San Francisco, Electronic Arts and the University of Saskatchewan, a Canadian public university. She leads Rogue’s discovery, architecture, creative direction and approvals.
Natasha Matthews, M.A.
Content, Search & CoordinationNatasha combines education in social and computer sciences with a background in software development, product analysis and senior development. She brings technical understanding, leadership and client collaboration to organizations with practical publishing needs.
For Rogue, Natasha supports copy editing and restructuring, search-oriented content organization and project coordination.
Natasha combines social/computer-science education with software development, product analysis and senior development experience. Her technical, leadership and collaboration background supports Rogue’s full copy editing/restructuring, search-oriented organization and project coordination.
Madeleine Loewen
Squarespace Expert & Graphic DesignerMadeleine combines graphic design, project management and hands-on Squarespace expertise.
For Rogue, Madeleine implements the responsive website, visual system, Saved Sections, media presentation and staff workflow documentation.
Madeleine combines graphic design, project management and hands-on Squarespace expertise. She implements Rogue’s responsive visual system, website, Saved Sections, media presentation and staff workflow documentation.
Squarespace Marketplace Expert
Circle Platinum Partner
Google reviews
Trusted by the people we serve.
★★★★★
“Every aspect exceeded expectations”
Dr. Vidya ShankaranShankaran Plastic Surgery
★★★★★
“The end result was a warm, professional website that drives traffic.”
Sami ShenoudaSHD Law Group
★★★★★
“your entire team has made this process fun and engaging the entire time”
Bree CawleyVernon Jubilee Hospital Foundation
★★★★★
“It very much feels like I am dealing with a trusted friend”
Dr. Darren BaileyInBalance Chiropractic
★★★★★
“a website I'm proud to share and can even do a little of my own updating.”
Donna KochDonna Koch Photography
★★★★★
“is very user friendly, and easy for our team to manage.”
Agriculture in the Classroom SaskatchewanAgricultural education nonprofit
Read all 71+ Google reviews ↗Client references
Joanna Burgar
President, Martes Working Group
Martes Working Group ↗+1 250-986-2575Hugh Culver
Author, Speaker & Coach
hughculver.com ↗+1 250-470-8262hugh@hughculver.comTessa Derksen
Vernon Jubilee Hospital Foundation
Vernon Jubilee Hospital Foundation ↗+1 778-214-4989Tessa.Derksen@interiorhealth.ca10 / 10